Email marketing is a powerful tool and it’s not just the reserve of the spammers, despite what some quarters of the media may have us believe. The response rate from recipients of ‘permission based’ email marketing is very high – up to 10%, even 20%, according to some surveys and certainly higher than the 1% generally expected from traditional direct mail.

But, sending thousands of emails is just not enough! The ability to gain intelligence from contact with potential customers, profile their interests and easily target relevant information to them, as well as to monitor the performance of your effort and activity is essential.

There are many email marketing services available but the difference with this service is the ability to gain real and valuable feedback and intelligence from contacts, as well as the ease of creating your own graphical HTML emails. You have the ability to accurately target emails to the right contacts through keywords profiling, create tailored feedback and survey pages that help to profile contacts and easily manage subscribe and unsubscribe details.

Campaign monitoring and reporting to contact level, gives a complete solution through a straightforward and user-friendly web interface ...rather than just the ability to send an email to a number of contacts

• Straightforward personlised HTML emails including images with no programming
• Set your own feedback surveys and questions for each campaign, which are also personlised for each contact.
• Get your contacts to build-up and maintain their own profiles
• Import/Export contacts lists via Excel spreadsheets
• Send Now or set send date
• Run multiple, simultaneous campaigns to same or different contacts
• Send campaigns based on contact profiles
• Monitor and report campaign progress, results and click-throughs.
• Create your own email header & footer templates
• Run as a service or integrate with other online databases.
• Automated subscribe and unsubscribe pages
• HTML email content

Personalised emails are simply created and images are easily included. No HTML programming knowledge is necessary, as our simple text editing tool is used. Images and files are uploaded to our web servers and the image is simply dragged and dropped into the appropriate place in the email, automatically generating the image URL 'behind the scenes'. This means that the email is sent without any attachments and is easier for the recipient to open and view.

Contacts Database
The online contact list can be generated in a number of ways:

• Directly added by the site manager
• Uploaded from a spreadsheet
• New members entering details on a web site subscribe page.
• Members can also unsubscribe themselves from future emails. Members are profiled using ‘keywords’ (categories) which are controlled by the site manager

Campaigns
Multiple campaigns can be run simultaneously, which are sent to contacts selected by keywords. Email Templates can be selected in which to enter the message. Emails can be personalised from the information held in the contacts list. Campaigns can be ‘Sent Now’ or scheduled to automatically send at a later date. They can also be re-sent to the same or different set of contacts. The email sent to each contact is monitored and reported if opened

Feedback
Each campaign can have a feedback web page where you create questions and answers for the recipient to complete. These are recorded against each contact and summarised for a campaign. A spreadsheet report can also be downloaded detailing the contacts, questions and their answers.  The feedback and subscribe pages allow a contact to add to/edit his keywords profile